unswamped.
Pixel-art alligator mascot in a headset, gobbling a stream of envelopes and paperwork

Ops & admin workflows for small businesses · Tampa Bay

Stop being the only system your business runs on.

Quotes nobody chased. The 9pm web form. The review with no reply. We build the follow-up and admin workflows behind your business, then run them every week. You approve anything that goes to a customer.

Book a free 30-minute bottleneck call Or take the 2-minute admin check

No new software · month to month · plans from $249/mo

01 / the pile

Where the week actually goes

Small businesses rarely lose work because they don't care. They lose it in the work after the work. All of it waits on the same person.

  1. Quotes go quiet.

    You sent it. They never answered. Silence usually isn't a no, but nobody had time to ask.

  2. Inquiries land after hours.

    A form at 9:40pm gets an answer tomorrow afternoon, after they've already called someone else.

  3. Reviews sit with no reply.

    Good ones go unthanked. The one bad one sits there for months with nothing under it.

  4. Five inboxes and a notebook.

    Email, texts, Google, Facebook, a sticky note on the dash. Something always falls between them.

  5. The same message, fifty times.

    Reminders, "did you get my invoice?", "here's how to prep." Typed by hand, at night.

  6. "Only I know how that works."

    So you can't take a day off without the phone, and you can't hand anything off without explaining it first.

<3%

of callers sent to voicemail leave a message.

Invoca, 2024 →

89% vs 51%

of customers expect owners to reply to reviews. 51% of owners do.

BrightLocal, 2026 →

Up to 8 hrs

a week on email, for 82% of small-business leaders.

business.com, 2025 →

02 / the first three

What we set up and run first

Every client starts with the same three workflows. We build them inside the tools you already use, write down how they run in your business, and run them every week.

A

Open quotes get chased

We work from your list of quotes and estimates from the last 90 days and follow up on each one in your voice: a check that it arrived, a specific question, then a polite "should I keep this open?" Every one ends won, lost or scheduled, not "pending."

You: tap approve.We: track every quote, write every follow-up, log the outcome.

Draft for your OK · landscaping · day 7

Hi Dana, no pressure at all. Just want to know if you'd like me to keep the patio quote open or close it out for now. Either answer helps me plan the spring schedule.

Approve & sendEditSkip

B

New inquiries hear back the same day

Web forms and lead emails come into an intake mailbox we set up for you. Each one gets a same-day reply drafted to book a call or a visit, including the ones that show up after you've gone home.

You: approve from your phone.We: draft, send, and nudge if they don't answer.

Draft for your OK · auto shop · form came in 9:41 PM

Thanks for reaching out about the grinding noise, Chris. We can look at it Thursday at 8 or Friday at 1. Which works better? If it's getting worse, tell us and we'll find something sooner.

Approve & sendEditSkip

C

Every review gets a reply

We draft a reply to each new Google review that sounds like you, not a template. The tough ones get extra care and are never posted without your sign-off.

You: approve or tweak.We: watch the profile, draft, post after approval.

Draft for your OK · cleaning company · 3-star review

Thanks for telling us, Pat. You're right that we were late on the 12th, and that's on us. I'd like to make it right on your next visit. I'll call you this week.

Approve & postEditSkip

Example drafts. Names and businesses are made up.

03 / the rhythm

What a week with us looks like

  • MonWe pull this week's open quotes and queue the follow-ups.
  • DailyNew inquiries get a same-day reply. Drafts come to your phone; you say yes.
  • WedNew reviews replied to. Anything touchy waits for you.
  • ThuSecond nudges on anyone who went quiet.
  • FriA one-page recap: what got chased, what got booked, what's stuck.

Your time on it: a few taps a day, and two minutes reading the recap.

FRIDAY RECAP

sample layout · no real numbers

Open quotes followed upcounted
Replied / decidedcounted
Booked from follow-up, and valuecounted
Inquiries answered same daycounted
Reviews replied tocounted

NEEDS YOU

  • A customer asked to move their visit. OK?
  • A vendor email is still unanswered.
Every line is counted from your own records. Nothing projected, nothing estimated.

04 / free · 2 minutes · no call

Where's your admin time going?

Seven quick questions. Pick a rough range for each. We'll add up your own answers and show your biggest pile, the workflow we'd start with, and which plan covers it.

  • No email address, no call needed.
  • Your answers stay in your browser. We don't see them unless you email us the result.
  • It only adds up what you tell it. No promises.

Roughly how many hours a week go to…

01 Chasing quotes and estimates that went quiet
02 Answering new inquiries, web forms and lead emails
03 Replying to Google reviews
04 Sorting vendor, supplier and customer email
05 Appointment reminders and reschedules
06 Chasing invoices and payments
07 Scheduling the crew and hiring admin

05 / then

Then we take the next bottleneck

Once the first three are running, we keep a list of what's still landing on you. When something keeps piling up, we show you, and if you want, we build the workflow and run that too. One at a time, never all at once.

Appointment remindersInbox & vendor emailInvoice & payment remindersScheduling within your rulesHiring adminA weekly ops check-in

06 / fair question

Why not just…

If you…You getThe catch
Buy more softwareA toolSomeone still has to set it up and run it every day. Often an annual contract.
Hire an answering servicePhones coveredPhones only, usually priced by minutes or calls, and they don't know your business. (Ruby plans start at $250/mo.)
Hire a virtual assistantAnother pair of handsYou train and manage them. When they leave, the know-how leaves too.
Hire an automation agencyA buildProject pricing, often five figures (example), then it's yours to babysit.
Hire a fractional COOAdvice, a weekly meetingUsually thousands a month (typical ranges), and you still do the work.
Work with UnswampedThe workflows, built and runWe set it up in your tools, run it weekly, and show you the results. You approve; you don't manage. From $249/mo, month to month.

07 / plans & projects

Plans and projects

Every engagement starts with a free conversation. Monthly plans run the workflows; projects build the ones that aren't on the menu. Month to month, and you keep everything we build.

  1. 1 · Free30-minute bottleneck call, or the 2-minute admin check
  2. 2 · Map itOps Audit for bigger scopes, credited if you sign
  3. 3 · Run itA monthly plan: we build the workflows and run them weekly
  4. 4 · Grow itAdd the next bottleneck, one at a time

Starter start here

$249/mo

Stop losing the quotes and inquiries you already have.

  • Follow-up on open quotes and estimates
  • Same-day replies to new inquiries and web forms, including after hours
  • Google review replies
  • Friday recap from your own records

3 workflows · same-day drafts · no setup fee

Founding offer: $199/mo for 90 days for our first two clients. Add-ons: appointment reminders +$49/mo · inbox triage +$99/mo

Book a free call

Growth

$449/mo

When the inbox, the reminders and the invoices are the next pile.

  • Everything in Starter
  • Appointment reminders and no-show rebooking
  • Inbox, vendor and supplier email triage
  • Invoice and payment reminders
  • Monthly "what's still burying you" note

Up to 6 workflows · faster drafts · 3 hrs/mo of changes

Book a free call

Fractional Ops

$899/mo

An ops partner for one location, with a weekly call.

  • Everything in Growth
  • Light scheduling within your written rules
  • Hiring admin: posts, replies, interview times
  • Weekly 30-minute ops call and punch list
  • One new workflow built each quarter

Up to 10 workflows · fastest drafts · 6 hrs/mo of changes

Book a free call

Bottleneck call

Free

30 minutes on where your week goes. You leave with the one or two things we'd fix first, or a straight "not a fit."

Book it

Ops Audit & Workflow Map

$495 one time

A working session and a written map: where admin time goes, the top bottlenecks, the workflows we'd build, and a fixed quote. Credited in full if you sign within 30 days.

Start with a call

Custom workflow builds

From $750 per project

Something not on the menu? We build it in your tools at a fixed price, test it quietly for a week, and fix anything in the first 30 days.

Talk it through

What we don't promise: more jobs, more reviews, a higher rating, or better Google ranking. We make sure what you already have stops waiting on you. Not included: live phone answering, dispatch, bookkeeping, payroll, tax. New Growth and Fractional Ops clients start with the Ops Audit; every plan is agreed in writing before work starts.

08 / who

Who it's for

Owners of small, independent businesses, roughly 2 to 25 people, where you're still the office: shops, service companies, contractors, studios, small offices. If you're the one answering the inquiries at night and the business would stall if you took a week off, this is for you.

We're starting with owners around Tampa Bay, Florida.

Probably not a fit

  • National chains and roll-ups
  • Anyone shopping for ads, a website, or dispatch software
  • Teams that want a tool to run themselves
  • Businesses that can't share inbox or review access

09 / faq

Straight answers

What does Unswamped actually do?

Unswamped is an outsourced ops partner for small local businesses. We set up the follow-up and admin workflows behind your business, using the tools you already have, and then we run them every week. Every client starts with three: following up on open quotes and estimates, replying the same day to new inquiries and web forms (including ones that come in after hours), and replying to Google reviews. You approve anything that goes to a customer before it goes out under your name.

How can a small business follow up on open quotes and estimates without doing it all themselves?

A business can get help chasing open quotes and estimates in its own voice, then sending each follow-up after someone at the business approves it. Unswamped does that as a monthly service: we work from the business's own list of open quotes, draft a follow-up for each one that never got a second call, and hold it until the owner or a named approver says yes. Each follow-up is written to get a decision or book a call or visit. We report counted outcomes from the business's own records, such as quotes chased and jobs booked from them, and we do not promise a close rate or a revenue number. Nothing goes out under the business's name until that approval happens.

Is this software? Do I have to log into anything?

No. Unswamped is a done-for-you monthly service, not software. You do not get a dashboard to learn. We work inside the things you already use, like your email, your Google Business Profile, your calendar and your invoicing tool. Drafts come to you for a quick yes, and a short recap comes every Friday.

How is this different from hiring a virtual assistant?

With a virtual assistant you get a person you have to train and manage, and when they leave, the know-how usually leaves with them. With Unswamped, we write down how each workflow runs in your business, set it up, run it, and check it every week. The workflows stay yours. You approve; you don't manage.

How is this different from an answering service?

An answering service covers live phone calls. Unswamped does not answer live calls. We work on what happens around and after them: chasing quotes that went quiet, replying to web forms and lead emails the same day, replying to reviews, and, later, reminders, inbox triage and invoice follow-up.

Do you use AI?

We use drafting and automation tools behind the scenes, the same way a bookkeeper uses accounting software. A person on our side checks the work, and you approve anything that goes to a customer. We do not set it running and walk away, and we do not invent prices, arrival times or promises you have not approved.

Does Unswamped send messages without my approval?

No, not at the start. For a new client, every public reply and every outbound customer message is drafted and held until you or your named approver says yes. We only move to a send-and-recap mode if you ask for it in writing after a stretch of clean approvals, aiming for two weeks or 25 messages, whichever is later. You can tighten approval again at any time.

How much does Unswamped cost?

There are three monthly plans, all month to month. Starter is $249 a month with no setup fee: open-quote follow-up, same-day replies to new inquiries and Google review replies. Growth is $449 a month and adds appointment reminders, inbox and vendor email triage, and invoice and payment reminders. Fractional Ops is $899 a month for one primary location and adds light scheduling within your rules, hiring admin and a weekly ops call. New Growth clients and every Fractional Ops client start with a $495 Ops Audit and Workflow Map, credited in full against your plan fees if you sign within 30 days. Custom workflow builds are a fixed project price, from $750, quoted in writing after the audit. The first call and the 2-minute admin check are free.

What is the free bottleneck call?

A free 30-minute call about where your week actually goes: quotes, new inquiries, the inbox, invoices, scheduling, reviews and hiring. You leave with the one or two bottlenecks we would fix first, which plan or project fits, or a plain answer that we are not a fit. There is no pitch deck and no obligation. We send a short written summary the same day.

Do you build custom workflows?

Yes. If you need something that is not on the plan menu, such as a web form that logs the lead, drafts a same-day reply and sets the follow-up, we build it as a project inside the tools you already use. Single workflows start at $750 and multi-step workflows usually run $1,500 to $3,500. The price is fixed in writing after the Ops Audit, we test it quietly for a week before it goes live, and we fix anything that breaks in the first 30 days. After that it can be run under a monthly plan.

Do I keep what you build if I cancel?

Yes. Workflows, templates, written runbooks and accounts are set up in your name and stay yours if you leave. Plans are month to month, so you can cancel with notice before your next billing date.

What is included in the Starter plan?

Starter includes follow-up on open quotes and estimates, same-day follow-up on new inquiries and web forms (including after hours), and Google review replies. We draft each message, hold it for your approval, and send or post it after you say yes. It also includes light triage of those same channels and a short weekly recap of counted outcomes from your own records: quotes chased, jobs booked from them, and what those jobs were worth. Reminders, general inbox triage and invoice reminders are part of Growth, and scheduling and hiring admin are part of Fractional Ops. Reminders and inbox triage can also be added to Starter on their own.

What else can you take off my plate later?

Once Starter is running, we take on the next bottleneck we can see piling up, one at a time: appointment reminders, inbox and vendor email, invoice and payment reminders, light scheduling within your rules, and hiring admin. Reminders and inbox triage can be added to Starter, Growth bundles reminders, inbox and invoice reminders, Fractional Ops adds scheduling and hiring admin, and anything else can be built as a custom workflow. It is not a receptionist, dispatch desk, bookkeeping, payroll or tax service.

Do you promise more jobs or more reviews?

No. We do not promise more booked jobs, more reviews, a higher star rating or better Google ranking. We make sure the quotes, inquiries and replies you already have stop waiting on you. The Friday recap shows what was sent and what came of it, counted from your own records, so you can judge for yourself.

Who is Unswamped for?

Owners of small, independent local businesses, roughly 2 to 25 people, where the owner is still the office: shops, service companies, contractors, studios and small offices. We are starting with owners around Tampa Bay, Florida. It is not for national chains, or for anyone who wants ads, a website, dispatch software, or a tool to run themselves.

What is the 2-minute admin check?

It is seven quick questions on this page about where your admin time goes: open quotes, new inquiries, reviews, the inbox, reminders, invoices, and scheduling and hiring. You pick a rough range of hours for each. The page adds up your own answers and shows your biggest pile, the workflow we would start with, and which plan, if any, covers it. It takes about two minutes and needs no call and no email address. Your answers stay in your browser; we do not see or store them unless you choose to email us your result. The result is only as good as your estimates, and we do not promise what it will show.

How do I get started?

Book a free 30-minute bottleneck call, or take the 2-minute admin check on this page first. If it is a fit, we either start you on Starter or, if more of the back office is involved, run the Ops Audit first. For Starter, you sign a month-to-month agreement, share a list or export of your open quotes from the last 90 days, give us manager access to your Google Business Profile, forward new inquiries to an intake mailbox we set up for you, and show us a few replies you like. We run a quiet sample week of drafts for your approval before anything goes out under your name. We aim to have the weekly rhythm running about two weeks after you say yes.

Show us where your week goes.

A free 30-minute call. We'll look at what's waiting on you, tell you which one thing we'd take first, and tell you plainly if we're not a fit.

Book your free call